How we achieved over 1 million views on content across TikTok for Independent act 'Yuto'
For this campaign, Independent act 'Yuto' wanted to create a wide reach by having his song used in multiple pieces of content with mid to macro influencers. The song has a very euphoric sound, which makes it perfect for photography, house tours, travel and feel good content. So he targeted all of these categories on the platform when submitting.
The content achieved 1.1 million views, 102,411 likes! The content was reaching the right communities through photography and skater influencers. Most importantly the song has seen a 1,000% increase in streams since before the campaign. This was all achieved from only a £300 spend.