Creating viral (Netflix) Squid Game themed content for 'Red Light, Green Light'.
For this campaign, Warner Music Artist Squid Kids wanted to make viral content with influencers creating Squid Game theme content on TikTok. Using their remix of 'Red Light, Green Light' our community of influencer all got creating Squid Games themes content that suited their channels.
A Squid Game frenzy!!!
After just a couple of days the influencers rocket fuelled the sound on TikTok creating viral content that even appeared on the 'For You' page. After the campaign, the influencers videos achieved 59.2M views and 1.2M likes and 49K UGC on the sound! This was all achieved from only a £3k spend!