Targeting wholesome and motherhood influencers for chart-topping

artist Passenger  

For this campaign, label Nettwerk decided to create a campaign using wholesome and motherhood influencers on both Instagram and TikTok, to target the right audience that would resonate with his new single.

The results?

Multiple pieces on content that will make you smile & cure a bad day...

The content has achieved 1,051,714 views and 92,637 likes from only a £500 spend. Along with multiple duets and user generated content within those communities of influencers.