Creating a viral trend on TikTok for Universal Music Artist Bülow

For this campaign, Universal Music Artist Bülow wanted to create a viral trend with influencers creating a comedic skit around the lyrics "We were never friends in the first place". Using the 'creative direction' feature on Zebr, they were able to instruct the influencer which part of the song to use and also add reference links to others following the same trend. 

The results?

Lots and lots of hilarious engaging content...

After just a couple of days the influencers rocket fuelled the song on TikTok creating a viral trend that even appeared on the 'For You' page. After the campaign, the influencers videos achieved 194,655 views and 39,994 likes, along with multiple user-generated content joining in with the trend! This was all achieved from only a £400 spend!